When you strike at Jim, Jim strikes back.

Another developer and another strike at Jim Sterling. While these videos can get a little over the top, it seems that again, the person of Jim Sterling is being attacked instead of the character Jim Sterling (there is a difference between the two I've noticed). None the less, this is another developer having a go at him because of him criticizing their work. In this case, a Steam Greenlight video and for those who don't know, Greenlight is when a developer displays a trailer for a game that they would like to get on Steam and for people to support it. Consider these trailers a pitch to the consumer to support their game and, when it's up, purchase it. Thing is, there are a tone of them, many of which are not very good. This is advertising or a product and a good pitch is needed to get consumers interested.

It's no wonder then that there will be some people who will review these trailers, informing those of it's existence and whether it's worth your time. Jim Sterling is one such reviewer of said trailers and it's the result of one such review that lead to this. It seems odd that someone would loose the plot over what does appear to be a bad trailer for a game, but one would think an accepting response followed by something like 'we know it's bad, but we're working on a better one' would be more appropriate and thus not draw negative attention to themselves. I can understand that it's very difficult taking criticism, but there are better ways to deal with it, particularly if you are marketing a product that your making and want people to buy it.

Admittedly, one can't pin poor reactions on indie developers alone as many bigger companies for various products do the same thing. Personally, I feel that Steam's reached that point where they are flooded with would-be developers trying to get their games in and that a notable number that do get through create such over-priced garbage that people have begun to grow weary and critical of the indie scene. For example, the Five Night's at Freddy's series was under the $10US price tag and was a fairly good and polished game and yet there are many reviews of indie games $20US+ that are still buggy, incomplete and in a few cases, unplayable (Then again, I could say the same thing about some of the bigger releases we've seen in the last few year's). Think what you will on all this, I rarely look at such things now and tend to rely on game reviewers or Let's Players on Youtube to find out if any such games are worth it.

Final note, the end speech of the video might sound arrogant or bitter, but he is right. If anyone remembers such names of games, it's usually associated with a game reviewer that the developer attacked such as Totalbiscuit and Day One Gary's Incident or indeed, Jim Sterling and the Slaughtering Grounds. I guess it's just like with famous stars, people will always remember a stars break down instead of their work.