Written back in 2013, this article was about the introduced Games-Workshop policy designed to give GW total control of their product in the market, a policy that, upon reflection, bit them hard in the ass. Most miniature stores stopped selling their products and customers in New-Zealand found a way around this thanks to a post office deal with countries like the UK.
But it was a quote that really got me: 'But with regards to online sales, Games Workshop’s retailer policy
justifies its new rules as an attempt to build upon the customer
relationship created by purchasing in brick-and-mortar retail stores.
According to Games Workshop, this move is an attempt to stop online
retailers from “free-riding on the significant investment made by
in-store retailers in promoting the hobby'.
Seriously? Don't know about you, but since then sales have not been good. More so, my local 'Brick-and-Mortar' store, has moved away from the shopping district, decreased in size and every time I go, no one is there compared to last year when people were always there. Instead of being competitive, they drove away there customers, forcing these stores to go smaller, which lead to more customers leaving. Can't get new ones either as they are no longer in the shopping area, so no one who's out to spend money knows you exist. Funny how this tyrant king of miniature gaming has fallen thanks to their inability to accept that competition exists and they should, you know, compete.
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